Range Rover
For Range Rover, we were tasked with producing a series of three separate stories to live on Harper’s Bazaar, Marie Claire, and and ELLE, each focusing on an up-and-coming, and impactful female led business. Through the series, and a partnership with The Wing, these businesses received expert-mentorship from The Wing’s Natalia Oberti Noguera, as she analyzed each of the businesses and provided concrete steps to further grow their perspective audiences and revenue capabilities. These women are thought leaders in their perspective fields, and the innovators that are taking sustainability, digital platform functionality, and product development to the next level. They were a truly inspirational group to work with!
My Roles: Co-writing the scripts, creating the mood boards + look and feel, creative execution, and shot-listing. I directed the visual aspects of the videos, vehicle, shots of the business owners in their environments, and worked with the photographer to Art Direct any photos.
Photography by Taea Thale
Comme Si founder Jenni Li - Photography by Taea Thale
ADAY founders Meg He and Nina Faulhaber - Photography by Taea Thale
Baalm founders Mandi Nyambi and Lanya Olmsted - Photography by Taea Thale
Team
Client: Range Rover
Agency: Dentsu
Production Company: HearstMade
Producer & Director – Josh K. Brede
Sr. Producer – Annalisa Gesterkamp
Production Manager – Colin Olsen
Coordinator – Anne Ritz
Cinematographer – Christine Ng
Post Supervision – Matt Kalkau
Editor - James Brooks
Color – Irving Harvey